Many people, no
matter what age or gender, tell me that they hate networking. Yes, it does seem
like work at times but the bigger issue for most people seems to be striking up
a conversation with a stranger. Some also feel that it is a waste of time
because it really doesn't lead to meaningful connections and future business.
As women leaders,
it is important to continue to build our Rolodex of contacts. However, I
question if we are developing the right circle of people. I admit that I have
gone back to my office with several business cards from people I have met and
sometimes wonder if these individuals will have lasting relationships with me,
or if they are just one hit wonders (if even that). I dutifully send them
LinkedIn invites and add them to my CRM because I have the attitude "you
just don't know".
Then there is more
follow-up with some of these contacts. I am not a coffee drinker so if I can't
get my usual Diet Coke (I am fully aware I should not drink the stuff), I opt
for tea. During these teas, especially with other women, I do learn all kinds
of things - where to buy a certain piece of clothing, restaurant
recommendations, and other helpful advice related to our respective children.
Rarely do conversations focus on such topics as how to close a deal, what
projects are challenging to them, etc. If tea is with a man and I bring up a
business problem or issue, it will be discussed briefly but then idle chatter
starts up again.
To make these teas
more meaningful, I am starting to think that I should send a detailed agenda
ahead of time. It would start off by saying Hellos, and then would allow no
more than five minutes of "fluff talk". Topic A would include x with
the accompanying document. Topic B would cover y. Of course allotted times for
each item would be indicated with five minutes left for a farewell wrap up.
I realize that I
may sound facetious but life is short so why not be more proactive and leave
the "girly" topics for GNOs with your besties? I am sure the other
person would actually be thankful that you took this initiative and kept tea
for two to under an hour and not make it a full day event.
By E.
Elizabeth Carter
